Sopharma Trading is one of the largest companies in Bulgaria and leader in the pharmaceutical sector. The company is a pioneer in introducing the best international practices in the country and a preferred partner by manufacturers, wholesalers, pharmacies, hospitals and investors. The new logotype inspiration Amity studio drew from the bird as a symbol. The simplicity of the logotype is aided by the elegant graphic approach that transforms the logotype into a powerful corporate symbol. The change in identity confirms Sopharma as a contemporary company, aimed at growth and discovery of new business opportunities. The energetic visual identity created for the company reflects the fast-evolving business, corporate values and driving force of Sopharma – its team. The bright and warm colours (yellow, orange and red) stand for passion, strength and stability. The stationary has a convincing and distinctive business look.