It’s the little things that count. And Le Petit Quché has hundreds of them. From three course French menu, to scented candles and cosmetics from the island of Elba. It’s not a regular store and its visual identity reflects its personal and friendly approach. The combination of elegant, stencil, serif font with handwritten letters completes this image, because а signature is the real proof of authenticity and personalization. Amity studio selected a color palette of bright yellow and punctuating royal blue.The end result felt elegant and modern, not ‘old school‘ luxury.