Archipelagic life is a store for sport and tourist equipment, based in Sofia, Bulgaria. They offer brands that stand behind their products and produce high quality items. The team believes that the equipment should be secure and designed to push you to explore your own limits in adventure. Amity was approached to design their identity and refine Archipelagic life’s as recognisable brand. The three waves of the symbol represent the movement of the water as well the three elements – water, air and earth. We’ve used signature blue gradient, which refers to the deep blue ocean and commands high recognition. The circle based logo represents defense, endurance and safety.