Light Factor is a new brand, emerged by City Design Development’s year long commitment to lighting solutions. Their expertise covers interior and exterior design, office spaces, urban and park lighting, residential, retail, hospitality and industrial projects. Light Factor’s mission is to deliver the perfect blend of contemporary lighting design matched by flawless cost-effective technology. They use light to transform the visual experience, because they believe that light has the power to alter our perception of the world. To tell their story, Amity helped Light Factor deliver a unique online experience by highlighting their ability to bring a new feel to the raw concrete design. We made sure that the design and experience reflect their philosophy, with approach that allows users the optimal experience no matter the device.