The significant number of international students enrolled in Bulgarian universities is a proof that studying in Bulgaria is a worthy decision. The mission of Inter HECS is to contribute to all students (local and international) through the pursuit of their higher education. Amity studio made a magazine that shows and tells fascinating first-person stories about the advantages of studying in Bulgaria. The aim is to encourage and give clear directions to students who wish to acquire new knowledge and skills. By the visual language and the tone of voice we’ve create an authentic emotional bond with the young people.