The message of this Arya Sense fashion campaign appeals on a deeper emotional level. Amity studio wanted to express the unconventional beauty in this new collection. The campaign manifests the importance of softness and tenderness rather than the perfection. Аs for the art direction, we put our romantically looking model in the light and fairy environment and completed the feminine feel by featuring custom-drawn lettering to the final shots.

Photo Credit Simeon Levi