Amity studio was commissioned to redesign a range of biscuits and mini cakes. We had to bring a new life to the brand – new positioning, identity and packagе design. Starting with the name, that perfectly fits the design itself, on1y (only one) injects a humoristic tone-of-voice. We wanted to communicate this on the package and change negative perceptions of the mass-market sweet snacks. The result is joyful brand identity and a beautifully saturated packaging. The design creates a friendly, happy and tasty expression that invites experimentation.