A young and friendly couple briefed us to help them with the naming and visual identity of their new vegan milk brand. The product is organic, tasty and ultra fresh the Amity team thought of a catchy name that reflects it. Bria comes from the Italian “Brio”, which means “liveliness”. We’ve designed a typographic logo which represents the vibe of the brand. The cheerful color palette provide a nice accent to the product’s personality.